My original intention was to simplify the listing process for selling sneakers on the web and place as little restrictions on sellers as possible. However, without at least some structure and guidelines, we can not ensure an environment that instills confidence in the shoppers.

Listing Guidelines

1. All fields are required. You must fill in all fields when listing
2. The photo upload requirements must be followed. All five photos must be uploaded and they must be photos of the specified type. They are spelled out in RED next to each upload form.
3. DO NOT post images that are professionally taken product photos that you do not own. You must post photos according to the types stated on the listing form.
4. Photos must be clear, not fuzzy or distorted.
5. Photos must be big enough to see the condition of the shoe clearly
6. Photos of the UPC and the size label must be large enough to be read. If you can’t read the text on the label, then it’s too small.
7. DO NOT provide descriptions that are generic ad copies or paragraphs taken from other websites’ sneaker history pages. For example, do not write: “Released in 1985, the Air Jordan 1 was a breakthrough in basketball shoe design…”. Write something specific to the pair that you’re selling. For example: “I’m selling my Air Jordans I’s in Black/Red, I bought it on launch date and is deadstock…”
8. Entire Lots are not allowed. You must list each pair separately
9. DO NOT Include links to auction sites. Your listing will be removed
10. Shop owners are no longer allowed to post their stock in bulk on our listings.  If you are a shop owner and are interested in advertising or other partnership opportunities, we would be happy to work with you. Otherwise, each pair must be listed as stated above.

All listings submitted will go through moderation before they are approved. If the above guidelines are not adhere to, the system will e-mail you to fix your listings. We reserve the right to immediately remove any non-compliant listings.

This post will continue to be updated as new guidelines emerge as necessary. All of the above are subject to change.

I would like to also point out that the above was provided by one of our users, once again this is the feedback of the community at work! Thanks again and keep the suggestions coming!

Ray Y.

Posted on Saturday, August 22nd, 2009 | Announcements, Site Updates | by Ray Y.